Press Release

May 16, 2010 NASCAR Sprint Cup Series race at Dover to be named the “Autism Speaks 400 presented by HERSHEY®’S Milk & Milkshakes”

Release date: January 27, 2010
Contact: Dover PR dept.

DOVER, Del. – For the fourth straight year, Dover International Speedway’s Spring NASCAR Sprint Cup Series race will create awareness for a very worthy cause. Dover is pleased to announce the May 16, 2010 NASCAR Sprint Cup Series event will be called the “Autism Speaks 400 presented by HERSHEY®’S Milk & Milkshakes.”

The unique partnership between Dover, Autism Speaks and HERSHEY’S Milk & Milkshakes will provide a platform for Autism Speaks’ message of public awareness and education about autism to the masses at the track in Dover and to those watching the race nationally on FOX.

“We’re glad that Autism Speaks and HERSHEY’S Milk & Milkshakes see our NASCAR Sprint Cup Series race as a great opportunity to promote autism awareness and their brands,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Working with the staff at Autism Speaks is always a pleasure, and now having HERSHEY’S Milk & Milkshakes on board makes this partnership even stronger. We look forward to helping our partners meet their goals as we look ahead to the May 14-16, 2010 race weekend.”

“Autism Speaks is honored to again work with Dover International Speedway, and now HERSHEY’S Milk & Milkshakes, to raise awareness and funds for our cause,” said Autism Speaks President Mark Roithmayr. “We are truly grateful to the entire team for their tireless efforts on behalf of Autism Speaks, and can’t wait for the green flag at Dover on May 16.”

“HERSHEY’S Milk & Milkshakes is proud to partner with Autism Speaks and Dover International Speedway, and to have the opportunity to help generate awareness for this important cause,” said Chris Ross, spokesperson for HP Hood LLC, a license partner to The Hershey Company. “Our licensing partner, The Hershey Company, has been committed to helping children and children in need for over 100 years. Together we are excited to share with NASCAR fans the authentic and delicious taste of new HERSHEY’S single-serve flavored milk and milkshakes.”

In 2009 The Hershey Company and HP Hood LLC announced a licensing arrangement to market a new line of flavored milk and milkshakes available in a variety of flavors, including HERSHEY’S Lowfat Chocolate Milk,  HERSHEY’S Chocolate Milkshake and HERSHEY’S Cookies n’ Cream Milkshake.

Fans at the track will be able to sample HERSHEY’S Milk & Milkshakes in the FanZone throughout the weekend. HERSHEY’S Milk & Milkshakes is available in 12 oz. plastic single-serve bottles at retailers nationwide.

Dover International Speedway will again feature Autism Speaks’ recognizable puzzle piece logo on the track’s retaining walls, special signage and on limited-edition souvenir merchandise. NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series teams will again be encouraged to sport the Autism Speaks logo on their cars and trucks throughout the race weekend.

NASCAR returns to the Monster Mile on May 14-16, 2010. Dover International Speedway continues to offer event ticket insurance for all events, along with an array of ticket options including special three-day ticket packages, all-inclusive hospitality packages, early buy discounts, and a variety of payment plans. To purchase tickets, or for more information, call 800-441-RACE or click here.

About Autism

Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by behavioral challenges. Autism spectrum disorders are diagnosed in one in 110 children in the United States, affecting four times as many boys as girls. The prevalence of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.

About Autism Speaks

Autism Speaks is the nation’s largest autism science and advocacy organization, dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families.  Autism Speaks funds more than $ 30 million each year in new autism research, in addition to supporting the Autism Treatment Network, Autism Genetic Resource Exchange, Autism Clinical Trials Network, Autism Tissue Program and a range of other scientific and medical programs.  Notable awareness initiatives include the establishment of the annual United Nations-sanctioned World Autism Awareness Day on April 2 and an award-winning, multi-year national public service advertising campaign with the Ad Council.  Autism Speaks’ family services efforts include the Autism Video Glossary, a 100 Day Kit for newly-diagnosed families, a School Community Tool Kit and the distribution of community grants to local service providers. Its government relations department, through its Autism Votes initiative, has played a critical role in securing federal legislation to advance the federal government’s response to autism, and has successfully advocated for insurance reform to require insurers to cover medically-necessary autism therapies. Each year, Autism Speaks Walk Now for Autism Speaks fundraising events are held in more than 80 cities across North America. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. To learn more about Autism Speaks, visit www.AutismSpeaks.org.

About HP Hood LLC (licensee of HERSHEY’S Milk & Milkshakes)

Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood’s portfolio of national and super-regional brands and franchise products includes Hood, Kemps, Crowley Foods, Simply Smart, Heluva Good!, LACTAID, FiberOne, Blue Diamond Almond Breeze and HERSHEY’S Milk & Milkshakes. For more information about Hood, please visit www.Hood.com.

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Dover International Speedway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate three tracks in three states, and present several hundred motorsports events each year. This includes 14 major, national events which include races sanctioned by NASCAR and the NHRA. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.DoverMotorsports.com. This release may contain forward-looking statements based on management’s beliefs and assumptions. Such statements are subject to various risks and uncertainties that could cause results to vary materially. Please refer to the SEC filings of DVD for a discussion of such factors.